Brand Story

Brand Story: The Circulation of the Five Elements, Freedom at Will

Ten years ago, I happened to meet an old Taoist priest in the Kunlun Mountains. He pointed at the morning mist in the mountains and said, "The five elements are essentially flowing qi. What fetters people is never fate, but the invisible rhythm of heaven and earth." This sentence became the starting point of "taoist goods store".

We use Kunlun jade to nourish the virtue of earth, lightning-struck wood to ignite the nature of fire, and mountain spring water to temper the spirit of metal. Every piece of jewelry contains the wisdom of the harmony between man and nature in Taoism. The master craftsman always leaves a gap when carving the Taoist instruments – just as it is said in "Tao Te Ching", "A great accomplishment seems imperfect." Perfection may not necessarily be a blessing, and it is in the circulation that vitality can be seen.

Some people signed ten-million-yuan orders while wearing our bracelets, and some students were admitted to their ideal universities with Wenchang pendants around their necks. More people, when turning the five-element beads, heard the sound of clear springs flowing in their hearts. We dare not take credit for these stories, but whenever we see the faintly circulating five-color radiance on the wrists of our customers, we remember the words of the old Taoist priest:

"What you wear on your body is not a Taoist instrument, but a key to awaken your true self."

◇ The five elements do not fetter people, and freedom is the path of cultivation ◇